AN ASSESSMENT OF STRATEGIC LEADERSHIP ON CUSTOMER GROWTH IN SAVINGS AND COOPERATIVE SOCIETIES IN KENYA KIAMBU COUNTY
Abstract
The study was carried out within savings and cooperative societies in Kiambu County that are registered with SASRA. The research primary focus was to assess the influence of strategic leadership on customer growth in SACCOs in Kiambu County. SACCOs in Kiambu County have experienced problems in the past; some even shutting down therefore there was need for customer growth to be enhanced so as to increase their incomes so as to sustain the business. The study used descriptive research design and data was collected from primary sources using a questionnaire. The study target population was 558 SACCOs in Kiambu County, and a sample of 56 SACCOs was selected from the population which was 10% of the population. The questionnaire which was given to 56 operations managers in the 56 selected SACCOs. The finding of the study shows that 42 out of 56 operations manager responded giving a 75% response rate. Descriptive design was used to analyze information statistically and from the findings, the study found that 75.3% of customer growth in SACCOs in Kiambu County is influenced by strategic leadership.
Key words: Strategic Leadership, Strategic Direction
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DOI: http://dx.doi.org/10.61426/sjbcm.v5i3.792
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