EFFECTIVENESS OF STRATEGIC DRIVERS ON PERFORMANCE OF SELECTED CHANNELED PRODUCT ICT FIRMS IN NAIROBI, KENYA
Abstract
The study sought to establish the effectiveness of strategic drivers on performance of selected channeled product ICT firms in Nairobi, Kenya. The specific objectives of the study were to determine the effect of firm strategies and firm capabilities on performance of selected channeled product ICT firms in Nairobi, Kenya. The study adopted cross-section research design to establish the effectiveness of strategic drivers on performance of channeled product ICT firms in Nairobi, Kenya. The target population of the study comprised of 12 distribution companies dealing in channeled ICT products in Nairobi. Out of the 12 firms, a total population of 309 employees was selected. Primary data was collected using structured questionnaires with open and closed ended questions. Secondary data was collected by the review sales records and financial statements, Validity of the instrument was tested using strategic management consultants and lecturers at St. Paul University in the department of Business Management. Reliability of the instrument was tested using Cronbach Alpha formula. Quantitative data was analyzed using descriptive statistics and inferential statistics such as multiple regression method. Multiple regression was conducted at 95% confidence level and 5% significance level. The study revealed there exist a significant positive relationship between firm strategies, firm capabilities and performance of selected channeled product ICT firms in Nairobi, Kenya. The study concluded that strategic drivers such as logistics, marketing and human resource strategies are crucial for organizational competitiveness if effectively embraced by top leadership. The study recommended that unless ICT firms dealing with channeled ICT products in Kenya recognize the essences of pricing decisions and product values, achieving competitive advantage would be an uphill task. The findings of the study would help the management of ICT firms to develop appropriate strategic drives to enhance their competitiveness. Policy makers such as the government and related agencies in the ICT sector would use the information to develop policies that will regulate the ICT product sector and import of products. Further, academicians and scholars would use the information to enrich existing literature and identify research gaps to be addressed.
Keywords: Firm Strategies, Firm Capabilities, Performance of Channeled Product, ICT Firms
Full Text:
PDFReferences
Alexander, M., & Young, D., (2011). Strategic outsourcing. Long Range Planning, 29(1), 16-29.
Ali, F. & Şafak, U. (2012). The Levels of Using Strategic Management Tools and Satisfaction with Them: A Case of Five-Star Hotels in Turkey, International Journal of Business and Management, 7(20), 71-80.
Abraham, K. G. &Taylor, S. K. (2013). Firms’ use of outside contractors: Theory and evidence, Journal of Labor Economics 14, 394–424
Ayele, B. (2012). Positioning strategies adopted by five star hotels in Nairobi. MBA Thesis. Nairobi, University of Nairobi. Retrieved from Google Scholar on 21st May 2018
Crowther, D. & Lancaster, G. (2012). Research Methods: A Concise Introduction to Research in Management and Business Consultancy. Butterworth-Heinemann
Collis, J. & Hussey, R. (2014). Business Research: A Practical Guide for Undergraduate and Postgraduate Students. 4th edition, Palgrave Macmillan.
Computer Societal of Kenya Report (2016). Free Press
Efendioglu, A. M., & Karabulut, A. T. (2010). Impact of strategic planning on financial performance of companies in Turkey. International Journal of Business and Management, 5(4). Doi:10.1108/00251740610641436.
Fisher, C. M. (2010). Researching and Writing a Dissertation: An Essential Guide For Business Students. 3rd ed. Harlow: Financial Times Prentice Hall:808.066658 FIS & e-book.
Flavián, C. & Guinalíu, M. (2015). Consumer trust, perceived security and privacy policy: Three basic elements of loyalty to a web site. Industrial Management & amp, 106 (5): 601 – 620
Gilley, K.M., & Rasheed, A. (2013). Making more by doing less: an analysis of outsourcing and its effects on firm performance, Journal of Management, 2(4), 54-76.Guest, G. (2012). Applied thematic analysis. Thousand Oaks, California: Sage. P. 11
Gowan, M., Seymour, J., Ibarreche, S. & Lackey, C. (2010) “Service quality in a public agency: same expectations but different perceptions by employees, managers, and customers,” Journal of Quality Management, vol. 6, p. 275-291
Hitt, M., Keats, B. & De Marie, S. (2012). Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century. Academy of Management Executive, 12(4), 22–43.
ICT Board of Kenya Survey Report (2016). Free Press
Kamel, H. Rateb, D & El-Tawil, M. (2009). The Impact of IT Investments on Economic Development in Egypt. The Electronic Journal of Information Systems in Developing Countries, 1(13), 1-36
Kemboi, M. T. (2016). Quality Management Dimensions and customer Service Excellence. MBA Thesis. Jomo Kenyatta University of Agiculture and Technology.
Kevin, R. L. & Strickland, T.U. (2016). The relationship between strategy implementation practices and performance of public universities in Australia. International Journal of Educational Management, 24 (2), 139-158.
Kimani Y. S. (2013). Strategic Management Practices on Competitiveness of Pharmaceutical Companies in Kenya. MBA project. University of Nairobi
Kilui M.C. (2015). Strategic Management Information Systems on Performance of County Governments in Kenya. MBA Project. University of Nairobi
Kinyanjui, N. J & Juma, D (2014). Investigate the effect of strategic plans implementation on performance in Kenya’s public universities. A case study of the University of Nairobi. European Journal of Business Management, 2(1), 161-173.
Kotler, P. & Keller, K. (2012). Marketing Management, 13th Edition. Upper Saddle River, NJ: Prentice-Hall.
Konzi, M. J. (2012). The Relationship between Strategic Plan Implementation and Performance of Manufacturing firms in Tanzania. MBA Thesis. University of Nairobi. Retrieved from Google Scholar on December, 2017.
Kinuthia, J., (2012). Information Technology Investment and Performance of NGOS in Kenya. Master’s Thesis. University of Nairobi, Nairobi. Retrieved from Google Scholar on 23th May 2018
Kimani, A. K (2015). Impact of information technology on organizational performance: case of population services Kenya. MBA Thesis. University of Nairobi. Retrieved from Google Scholar on 23th May 2018
Kwamboka, V. R. (2016). Influence of Technology on Performance of State owned Institutions in Kenya. MBA Thesis. University of Nairobi. Retrieved from Google Scholar on 21st May 2018
Lambert, G., & Ouedraogo, N. (2008). "Empirical investigation of ISO 9001 quality management systems' impact on organizational learning and process performances", Total Quality Management and Business Excellence, Vol. 19 No.10, pp.1071-85
Logan, M. S., Faught, K., & Ganster, D. C. (2011).Outsourcing a satisfied and committed workforce: a trucking industry case study. International Journal of Human Resource Management, 11(1), 17-22.
Manani, Nyaoga, Bosire, Ombati & Kongere (2013) on Service Quality and Customer Satisfaction at Kenya Airways Ltd. Published Journal Article University of Nairobi, Kenya
Maurice, J. D. (2014). Procurement practices influencing service delivery: a case of kenya power. European Journal of Logistics Purchasing and Supply Chain Management Vol. (2), 79-137
Manani, Nyaoga, Bosire, Ombati & Kongere (2013) on Service Quality and Customer Satisfaction at Kenya Airways Ltd. Published Journal Article University of Nairobi, Kenya
Mbaka, R.M. & Mugambi, Dr. F. (2014).Factors affecting successful strategy implementation in the water sector in Kenya.” IOSR Journal of Business and Management, 16 (7).61-68
Melchorita, S. S. (2013). The Influence of Strategic Management Practices and Competitive Advantage on the Organizational Performance of Higher Education Institutions. International Journal of Social Sciences and Entrepreneurship, 1(1), 56-72.
Mertler, C.A. & Vannatta, R. A. (2010). Advanced and Multivariate Statistical Methods, 4th Ed. Los Angeles
Moturi K. R. (2010). The Influence of Strategic Practices on the Performance of Government Ministries in Kenya. MBA Thesis. Kenyatta University. Retrieved from Google Scholar on 21st May 2018
Mohamud, G. Y., Mohamud, A. S., & Mohamed, B. H. (2015). The Relationship between Strategic Management and Organizational Performance in Mogadishu-Somalia. European Journal of Research and Reflection in Management Sciences, 3(2), 42-51.
Mopeni, K., Sobi, L. R. Modi, Y. T. (2014). The relationship between Strategic Management and Organizational Service Delivery. European Journal of Research and Reflection in Management Sciences, 3(2), 42-51.
Mulinge N. (2014). The influence Technology on Quality Customer Service Delivery among Commercial Banks in Kenya. MBA Thesis. Kenyatta University. Retrieved from Google Scholar on 21st May 2018
Mueni, M. (2014). The Relationship between Quality and Performance of Higher Institutions of Learning in Kenya. MBA Thesis. Kenyatta University. Retrieved from Google Scholar on 21st May 2018
Njuguna, R. K. (2014). The influence of brand equity on consumer choice in branded bottled water among supermarket customers in Nairobi central business district, Kenya. PhD. Thesis. Kenyatta University. Retrieved from Google Scholar on 21st May 2018
Nyaboke, T. M. (2016). Procurement planning practices and service delivery of state corporations in Kenya. Published MBA Thesis. University of Nairobi. Retrieved from Google Scholar on 21st May 2018
Novikov, A.M. & Novikov, D.A. (2013). Research Methodology: From Philosophy of Science to Research Design. CRC Press
Nor M.N.N., Khalid, S. A., Razali, M.F.M. and Ramli, N.A. (2010), Service Quality and Customer Satisfaction: The Public Sector Perspective
Ombui, K., & Mwende, K. J. (2014). Factors affecting effective implementation of strategic change at co-operative bank of Kenya. International Journal of Social Sciencies, Management and Entrepreneurship, 1 (1), 111-129.
Ofunya, F.A. (2013). Strategic management practices on Performance of Post banks in Kenya, International Journal of Business Management and Administration, 2(6), 122-141.
Okibo W. & Agili J. (2015) Factors influencing implementation of change in selected public universities in Kenya. Published Journal Article. Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya
Organization for Economic Co-operation and Development (OECD) (2017). ICT and Economic growth: evidence from OECD countries, industries and firms, Kenya.
Ogwe, E., Nonye, E. M. & Onwe, C. E. (2015). Computer Studies and Its impact in Secondary Schools in Umuahia-North Local Government Area of Abia State, Nigeria
Rhumbi, G.R. & Ghadhi, M. T. (2017). The relationship between Strategic Management Policies and Service Quality in Public and Private Hospitals in India. International Journal of Social Sciences and Entrepreneurship, 1(1), 56-72.
Scott, W. R. (2014). Institutions and organizations. Thousand Oaks, California, Sage Publications
Uzel, J. (2012). The effect of strategic value-based management on the performance of organizations in Coast Province, Kenya, International. Journal of Business & social Science, 3(16), 262-270.
UNESCO. (2016). ICT in Schools: A Handbook for Teachers or How ICT Can Create New, Open Learning Environments. UNESCO: Paris.
Waruguru, I., (2012). Influence of information and communication technology on Performance of aviation industry - a case of Kenya Airways ltd. Master’s Thesis. University of Nairobi, Kenya. University of Nairobi, Nairobi. Retrieved from Google Scholar on 23th May 2018
Wanjiku, M. E. (2016). Strategic Dimensions of Competitive Firms in Kenya. MBA Thesis JKUAT. Retrieved from Google Scholar on 21st May 2018
Waititu, J.W. (2016). Relationship between strategy implementation and performance in commercial banks in Nairobi County in Kenya. International Journal of Business and Management, 11(9), ISSN 1833-3850.
Waiganjo, E., Mukulu, E. & Khariri, J. (2012). Relationship between Strategic Human Resource Management & Firm Performance of Kenya’s Corporate Organizations, International Journal of Humanities & Social Science, 2(10), 62-70.
YusufuJ. G. (2013).The Impact of Quality Management on Performance of Manufacturing firms in Kenya. MBA Thesis. Kenyatta University. Retrieved from Google Scholar on 21st May 2018
DOI: http://dx.doi.org/10.61426/sjbcm.v5i3.806
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 3.0 License.
PAST ISSUES:
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.