ROLE OF CAREER DEVELOPMENT ON EMPLOYEE RETENTION IN SELECTED SUPERMARKETS IN NAIROBI COUNTY, KENYA
Abstract
The purpose of this research was to analyze the role of career development on employee retention among selected supermarkets in Nairobi County. The study adopted descriptive research design. The target population was 384 supermarket staff in Nairobi County, Kenya. Stratified sampling was used in this study while self-administered questionnaires were used as data collection instruments. The questionnaires were pre-tested for reliability and validity. Qualitative and quantitative data was analyzed using descriptive and inferential statistics. Inferential analysis entailed multilinear regression and correlation analysis to assess the strength of the relationships between the specified variables. The results were represented using tables and charts. The findings of this study showed that employee retention is influenced by career development since the variables were statistically significantly related to employee retention. The study recommended that employers in this area should strive towards broadening the spectrum of the rewards they can offer their employees and not focus on direct monetary rewards alone.
Key Words: Career Development, Employee Retention
CITATION: Kahiga, R. W., Ogolla, D., & Muema, W. (2019). Role of career development on employee retention in selected supermarkets in Nairobi County, Kenya. The Strategic Journal of Business & Change Management, 6 (3), 189 – 199.
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DOI: http://dx.doi.org/10.61426/sjbcm.v6i3.1310
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