EFFECT OF ENVIRONMENTAL SCANNING ON ORGANIZATION PERFORMANCE AMONG COMMERCIAL BASED PARASTATALS IN KENYA
Abstract
This analysis determined the effect of environmental scanning on organizational performance, a case study of commercial based parastatals in Nairobi County, Kenya. This study adopted descriptive research design and targeted 129 employees of commercial based parastatals in Nairobi County, Kenya. The study was carried out through a census; a questionnaire was used in data collection. Quantitative approaches were used for data analysis whereby Statistical Package for Social Sciences (SPSS version 23.0) was used to run descriptive and inferential statistics. The result indicated that collectively environmental scanning has positive influence on organization performance. The study concluded that predictor variable influence organization performance. The findings were expected to be of value to the management and decision makers to form a basis for improving implementation of strategies. The study recommended that during strategy formulation the commercial based parastatals should involve all stakeholders in the industry so as to create sense of ownership. Furthermore, studies can be done to other variables which influence implementation of strategic plans but were not considered in this study or the same variables to different populations, locations and other sectors of economy in Kenya.
Key Words: Environmental Scanning, Commercial Parastatals
CITATION: Nyagaki, B. K., Munga, J., & Nzioki, S. (2021). Effect of environmental scanning on organisational performance. A survey of commercial based parastatals in Nairobi County. The Strategic Journal of Business & Change Management, 8 (3), 618 – 629.
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DOI: http://dx.doi.org/10.61426/sjbcm.v8i3.2052
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