EFFECTS OF STRATEGIC SUPPLY CHAIN RESPONSIVENESS ON COMPETITIVE ADVANTAGE OF KENYA POWER AND LIGHTING COMPANY, NAIROBI CITY COUNTY
Abstract
The objective of this study was to determine the effects of Strategic Supply chain responsiveness on competitive advantage of Kenya Power and Lighting Company, Nairobi City County. The study was anchored on Value Chain Theory. A descriptive research design was used in this study. Employees of selected Kenya Power and Lighting in specific functional divisions, such as information technology, human resource, finance, sales and customer service, and marketing, were surveyed using standardized questions. The study's target population was 1004 people, with a sample size of 100. Stratified simple random sampling was used in the investigation. SPSS version 26.0 was used to analyze the qualitative data. Data was presented in tables, graphs and pie-charts. Majority of the respondents indicated that the level of competitive advantage was moderately used in Kenya power and lighting company. It was clearly indicated business's advantage over competitors was moderately as a result of differentiation and cost savings. Based on statistical results the study concluded that strategic supply chain responsiveness had no significant effect on competitive advantage. Strategic supply chain partnership had a significant positive effect on competitive advantage. The study recommended that businesses must create a flexible supply chain, regardless of whether they handle their own logistics or rely on third-party providers. Monitoring the response-required elements is the initial stage in developing a responsive supply chain. Businesses must create a flexible supply chain, regardless of whether they handle their own logistics or rely on third-party providers. KPLC must anticipate changes in demand, yet conventional methods are insufficient.
Key Words: Strategic Supply Chain, Responsiveness of Supply Chains, Kenya Power and Lighting Company
CITATION: Kirwa, A., & Muli, J. (2023). Effects of strategic supply chain responsiveness on competitive advantage of Kenya Power and Lighting Company, Nairobi City County. The Strategic Journal of Business & Change Management, 10 (2), 86 –95.
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DOI: http://dx.doi.org/10.61426/sjbcm.v10i2.2591
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