STRATEGIC CAPABILITIES AND PERFORMANCE OF SELECTED MANUFACTURING FIRMS IN MOMBASA COUNTY, KENYA
Abstract
The purpose of this study was to examine the effect of strategic capabilities on performance of selected manufacturing firms in Mombasa County, Kenya. Specifically, the study examined the effect of technological capability, marketing capability, human resource capability and financial capability on the performance of selected manufacturing firms in Mombasa County, Kenya. The study was anchored on dynamic capability theory resource based view theory and market orientation theory. The study adopted a cross-sectional survey research design. The target population of the study comprised of 100 manufacturing firms in Mombasa County, Kenya. The sample size was determined using Yamane allocation sample formulae to obtain 80 respondents. Questionnaires were used to capture the various variables under the study. Multiple regression analysis was used to establish the strategic capabilities and organizational performance of selected manufacturing firms in Mombasa County, Kenya. The regression results indicated that technological capability, marketing capability, human resource capability and financial capability, had positive and significant effect on the performance of selected manufacturing firms in Mombasa County, Kenya.
Key Terms: Technological Capability, Marketing Capability, Human Resource Capability, Financial Capability, Organizational Performance
CITATION: Ogolla, C. O., & Kisingu, T. (2023). Strategic capabilities and performance of selected manufacturing firms in Mombasa County, Kenya. The Strategic Journal of Business & Change Management, 10 (2), 980–1001.
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DOI: http://dx.doi.org/10.61426/sjbcm.v10i2.2645
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