STRATEGIC INTEGRATION LEADERSHIP OF MIDDLE LEVEL MANAGERS AND COMPETITIVENESS OF LISTED COMMERCIAL BANKS IN MOMBASA COUNTY, KENYA
Abstract
Strategic integration leadership of middle level managers plays a crucial role in shaping the competitiveness of listed commercial banks. This study examined the influence of strategic integration leadership by middle level managers on competitiveness of listed commercial banks in Mombasa County, Kenya.. Employing a descriptive research design, the study targeted branch managers, credit managers, customer relationship managers, and operations managers across various banks, gathering data from 85 respondents through structured questionnaires. Analysis using SPSS revealed that strategic integration leadership by middle level managers significantly affect the competitiveness of the banks. Middle managers' role in integrating strategic initiatives across departments ensures coherence and alignment with the bank's long-term goals, significantly boosting the bank's competitive advantage. Consequently, the study recommended that banks should prioritize strategic integration leadership among middle managers. This can be achieved by fostering a culture of collaboration and integration within the organization. These steps are essential for improving the competitive edge and operational efficacy of banks in dynamic financial markets.
Key Words: Strategic Integration Leadership, Commercial Banks competitiveness
CITATION: Mafimbo, N. B., & Gitari, J. (2024). Strategic integration leadership of middle level managers and competitiveness of listed commercial banks in Mombasa County, Kenya. The Strategic Journal of Business & Change Management, 11 (2), 959 – 969. http://dx.doi.org/10.61426/sjbcm.v11i2.2960
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DOI: http://dx.doi.org/10.61426/sjbcm.v11i2.2960
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