INFLUENCE OF STRATEGIC MERGERS ON ORGANIZATION PERFORMANCE IN FURNITURE RETAIL FIRMS IN NAIROBI COUNTY, KENYA
Abstract
The intention of the research was to establish the influence of strategic mergers towards organizational performance: The case of furniture retail firms in Nairobi County, Kenya. This study conformed to Synergy theory, This study adopted descriptive research design and targeted 90 employees of furniture retail companies in Nairobi County, Kenya. The study sample size was 73 respondents which were achieved through stratified and random sampling; questionnaires were used in data collection. Cronbach alpha, measures of internal consistency, it was used to ascertain instrument internal reliability. Content validity of the study instrument was realized by seeking the expert opinion of the assigned University supervisor on the content of the questionnaires. Quantitative approaches were used for data analysis whereby Statistical Package for Social Sciences (SPSS version 23.0) was used to run descriptive and inferential statistics. After data analysis the data was analysed descriptively and presented using frequency tables. The study expected a positive relationship between the organizational performance and strategic merger. The results indicated that, collectively strategic merger had positive influence on organization performance. Mergers and acquisitions should be considered as different change processes, mergers demanding flexibility. The study findings may be relevant to players within the furniture sector within the county; it may aid them towards developing and modeling effective approaches in the identification and resolution of concerns within strategic mergers in order to attain the desired results and sustain relevancy within the competitive business environment; laying foundation for future businesses to thrive.
Key Words: Mergers, Acquisition, Furniture Retail
CITATION: Njuguna, E. M., Sopia, I. O., & Ogolla, D. (2024). Influence of strategic mergers on organization performance in furniture retail firms in Nairobi County, Kenya. The Strategic Journal of Business & Change Management, 11 (3), 90 – 100. http://dx.doi.org/10.61426/sjbcm.v11i3.3008
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DOI: http://dx.doi.org/10.61426/sjbcm.v11i3.3008
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