STRATEGIC SENSITIVITY AND PERFORMANCE OF FIVE STAR HOTELS IN KISUMU CITY
Abstract
The hospitality industry has become an important sector of the service industry, and one of the world’s largest employers of many national economies. As the hospitality industry grows and develops, complex demands are placed upon the hospitality services and performance. The study used the dynamic capability theory and the resource-based view of the firm to elaborate the variables. The objective of the study was to examine the effect of Strategic Sensitivity on performance of hotels in the county of Kisumu. The study was carried out among three five-star hotels in Kisumu City as its target populations. The study employed the descriptive survey research design. The sample for the study were 90 respondents drawn from managers and supervisors of the three hotels. These were selected purposively to include only those individuals with the desired information. Data was collected using questionnaires containing both open and closed ended questions which were administered by the researcher through the drop and pick technique. The collected data was analyzed using descriptive and inferential statistics to address the closed ended questions drawn from the five-point likert scale. The data was analyzed using the SPSS software and presented in the form of tables and narration. The findings of the study revealed that strategic sensitivity had significant positive influence on the performance of five-star hotels in Kenya. The study thus recommends that hotels wishing to maintain and boost their performances should embrace strategic sensitivity in order to have sufficient data for decision making. They should also involve all their stakeholders in partnering for the sake of their success and ensure provision of sufficient resources for sustainability. Lastly, they should also encourage more usage and adoption of modern technology and innovative practices to boost their services.
Key Words: Strategic sensitivity, Strategic Agility, Performance
CITATION: Otieno, R. A., & Juma, D. (2024). Strategic sensitivity and performance of five star hotels in Kisumu City. The Strategic Journal of Business & Change Management, 11 (4), 421 – 431. http://dx.doi.Org/10.61426/Sjbcm.v11i4.3093
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DOI: http://dx.doi.org/10.61426/sjbcm.v11i4.3093
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