GENERATIONAL DIVERSITY MANAGEMENT AND EMPLOYEES’ PERFORMANCE
Abstract
Employee performance directly impacts the organization's ability to achieve its goals, and it is vital that employees are able to perform at their best. . Researchers have found that workforce diversity affects employee performance. Generational diversity in particular, contributes to improved innovation, productivity, and creativity due to an increase in varied perspectives and knowledge. This study sought to establish the effect of generational diversity management on employees’ performance in County Government units in Kenya. This study adopted a case study research design. The study targeted the employees of county government of Laikipia in Kenya. A sample of 337 respondents was used. An electronic self-administered questionnaire was used to collect data. Descriptive and correlation analysis was used to analyse data using Statistical Package for the Social Sciences. The correlation analysis demonstrated a moderate positive relationship (r = 0.391, p < 0.01) between generational diversity management and employee performance. The regression analysis showed a significant negative relationship (β = -0.442, p < 0.000). The study concludes that generational diversity management significantly enhances employees’ Performance in County Government Units in Kenya. This underscores the importance of adopting inclusive practices to foster a productive and harmonious workplace environment. To enhance employee performance in County Government Units in Kenya, it is recommended that a comprehensive strategy be implemented focusing on generational diversity management.
Keywords: Employee Performance, Diversity, Workplace Diversity, Age Diversity, Generational Diversity
CITATION: Wanyoike, M. M., Mugambi, H. N., & Gachuru, G. (2024). Generational diversity management and employees’ performance. The Strategic Journal of Business & Change Management, 11 (4), 821 – 832. http://dx.doi.Org/10.61426/Sjbcm.v11i4.3120
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DOI: http://dx.doi.org/10.61426/sjbcm.v11i4.3120
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