EFFECT OF ALL-INCLUSIVE PACKAGING ON ORGANISATIONAL PERFORMANCE IN HOTEL INDUSTRY IN NORTH COAST
Abstract
The main objective of this study is to establish the determinants of All Inclusive package on the performance of the hotel industry. The research was guided by the following research questions; what is the effect of cost of package on organizational performance, what is the effect of package content on organizational performance, what is the effect of package timing on organizational performance, This research used descriptive research design. The target population of this study comprised of management staff working in the hotel. The study targeted the top, middle and lower level management staff who are directly dealing with the day to day management of the hotel. Sample of responding staff was drawn from top, middle and lower managers from the staff working in the hotel where stratified and simple random sampling technique was used. The study collected both primary and secondary data. Primary data was collected using a questionnaire while secondary data was obtained from annual reports obtained from the hotels, books and journal papers. The questionnaire designed in this study comprised of two sections; Personal information and the main issues of the study. Data collected was analyzed by descriptive analysis techniques using SPSS v 22. The study indicated that 46.2% of organization performance of hotels in North coast were attributed and determined by combination of the three independent factors investigated in this study ANOVA was established showing the significance of the study. The study model was statistically significant in predicting the determinants of all inclusive package on organizational performance of hotel industry in North cost. Where the Df was (56.690) at significant level of 0.00 thus less than the (P) value of 0.05. The study also reviled that cost of package and package timing had positive and significance effect on performance of Hotels.
Key terms: A la carte Menu, All-inclusive holidays, Bar Experience, Customer, Dining Experience, Financial management, Front Office Experience, Hotel Access Packaging, Price, Service
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DOI: http://dx.doi.org/10.61426/sjbcm.v5i1.623
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