ROLE OF KNOWLEDGE MANAGEMENT STRATEGIES ON PERFORMANCE OF MULTINATIONAL ORGANIZATIONS WITH A CASE OF MULTI-CHOICE KENYA
Abstract
The purpose of this study was to analyze the influence of knowledge management strategies on performance of the multinational organization with Multi-Choice being a case study. The study aimed at investigating the effect of knowledge Identification strategies, Knowledge acquisition strategy, knowledge application strategy and knowledge sharing strategy on performance of Multi-choice limited Kenya. The study adopted a case study research design where Multi-Choice was picked as a case. The target population was 333 management staff from different departments at Multi-Choice which and the sample size was 100. Questionnaires and interviews were used as main instruments for data collection. Analysis and interpretation of data was done using qualitative and quantitative methods according to research objectives and research questions. The data collected was summarized, classified, tabulated and analyzed qualitatively. This study recommended to the management of multi-choice to ensure that incentives are put in place to encourage knowledge sharing among employees and also provide its employees with the platform for sharing knowledge this would help stimulate knowledge sharing leading to achievement of higher international performance. The study suggested that further research on the same topic be done in the government corporations in order to give reliable result that reflect the real situation in service provision sector. The study also suggested that the same study should be done on knowledge management strategy on performance of Non-governmental sector by focusing on other sectors rather than Multi-choice Kenya such as manufacturing, trading sector in order to depict reliable information that illustrates real situation across the sectors.
Key Words: knowledge Identification strategies, Knowledge acquisition, knowledge application, knowledge sharing
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DOI: http://dx.doi.org/10.61426/sjbcm.v5i2.778
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