INFLUENCE OF STRATEGIC OUTSOURCING & STRATEGIC RESOURCE MANAGEMENT ON CORPORATE PERFORMANCE AT EAST AFRICAN BREWERIES LIMITED
Abstract
The study sought to find out the influence of strategic management approaches on corporate performance at East African Breweries Limited. The study involved 132 respondents and was guided by specific objectives: To determine the influence of strategic out-sourcing and to evaluate the influence of strategic resource management in achieving corporate performance. Data was collected by use of a semi-structured questionnaire via a ‘drop and pick later’ data collection technique. Due to the data being qualitative and quantitative in nature, the study used content analysis, descriptive statistics; frequencies and percentages; and inferential statistics to show the relationship between the study and the variables. Data analyzed was presented in form of tables and figures for easy understanding of the results.
Keywords: strategic management, corporate performance, strategic-outsourcing, strategic resource management.
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DOI: http://dx.doi.org/10.61426/sjbcm.v5i3.796
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